Look at the damn squiggly things!

The book Good to Great by Jim Collins is one of my favorites, a classic in business and management which is highly recommended by all sorts of executives including Jeff Bezos. To me though, the most impactful idea or more precisely, powerful image in the book does not come from Collins himself but from an executive named Fred Purdue. It is the image of squiggly things under a rock. Eww! I know right?

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